Thinking out loud
I started making videos to get my own ideas out of my head and into the world. Some of it is process, some of it is opinion, some of it is just things I find interesting. All of it connects back to the same obsession: why some products feel alive and others don't.
@asallen and Will King put words to why software with soul matters. Two articles worth reading.
There are three books that really shaped who I am as a designer. All focused on brand expression, all a bit academic, all still worth reading today.
The best way to determine when to lean into brand expression is hiding in a tool you probably already use. Here’s how to use journey maps to identify your highest-value brand moments.
Bjork has a gift for worldbuilding around her ideas that I’ve always admired as a creative. Her work reminds me that memorable things happen when you follow the strange idea instead of playing it safe.
@aarronwalter has turned his career into books, podcasts, and frameworks that shaped how we think about design. His secret? Teaching what he’s learning.
Let’s take a look at a brand that’s been running for nearly 200 years without a single refresh.