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InVision

Industry: Productivity

InVision was the rare company where design and product were the same conversation. That made it the right place to pursue something I cared deeply about: closing the gap between how a brand presents itself and how its product feels. I led a small centralized team responsible for building and operationalizing the design system across five business divisions. The system connected InVision's brand identity directly to its product, so when the brand evolved, the product moved with it. Marketing and product stopped feeling like two different companies.

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